IT services provider, Intercity, has announced a new partnership with Edgbaston Stadium & Warwickshire County Cricket Club, teaming up to support Edgbaston’s efforts in regeneration, and current plans to reposition it as a world-class tech-enabled stadium.
As the official IT partner, Intercity will bring its portfolio of managed IT solutions in enabling the delivery of Edgbaston’s Stadium & Community Masterplan.
The masterplan includes the creation of a mixed-use development for the benefit of both cricket fans and the West Midlands community and economy.
One of the primary goals of the partnership was the opportunity to use The Ashes as a ‘Living Lab’ to understand the requirements of mass crowds, and how the IT provider can best add value.
With over 118,000 spectators in attendance and Sky Sports announcing their highest-ever recorded audience for a test match, Intercity has begun its exploration of the critical role IT, data and technology plays.
On-pitch, live sports action and the first-of-its-kind analysis will be shared in a ‘sweating the numbers’ report in due course.
Similar reports will be generated for a number of upcoming contests, including theWomen’s Ashes IT20 in July, Men’s T20 between England and New Zealand in September and the stadium’s next phase of regeneration.
Intercity’s capabilities extend from from ticket scanning and concessions, to reportage of in-stadium issues and live updates.
Setting the standard
“We are delighted to become the official IT partner for Edgbaston Stadium, an iconic cricket venue that’s just a mile down the road from our headquarters in Birmingham,” said Intercity group managing director Charlie Blakemore.
Intercity says its integrated technology infrastructure is essential for large sports events, which Intercity will be unveiling in its analysis.
Craig Flindall, chief operating officer, at Edgbaston Stadium, added, “We also want to use the partnership to help create and develop young local talent in the technology industry, which Edgbaston and Intercity can bring through together.”