Israel’s foremost stadium seeks naming rights partner


Tel Aviv-Yafo Sport Palaces Ltd, a municipal corporation owned by Tel Aviv City Hall, has published a tender for primary sponsorship and naming rights for Bloomfield Stadium. The sponsor chosen  will have rights to its name, advertising rights at central and televised spots, use of a central skybox, hosting events, and other similar benefits.

Bidders must have an existing commercial brand name that shall be added to the name of Bloomfield Stadium. The sponsor engagement is for eight years, with an option to extend for eight additional years.

Bidders must have an existing commercial brand name, and the tender documents are available here.

Four years ago, the Stadium was reopened after a massive renovation and expansion project by the Tel Aviv -Yafo Municipality, doubling its number of seats to nearly 30,000.

Since its reopening, in addition to being the home court of the three top Tel Aviv clubs, the Stadium has hosted matches of Israel’s national team and significant international matches and music performances.

Located in Jaffa, it is located next to Tel Aviv’s new light rail – which is expected to start operating within a few months – a train station, and Israel’s main highway.

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Benedict is editorial assistant, social media manager and staff writer across several aviation, automotive and performance technology titles published by Mark Allen Business. He is a graduate of the University of Southampton and spends his free time organising comedy shows, playing basketball loudly and guitar quietly.

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