ASM Global will support on non-matchday content strategy for the Olympic legacy venue in East London, representing the company’s first stadium partnership in the UK. The partnership will see ASM Global work collaboratively to support the programme of wide-ranging event content. The move broadens ASM Global’s footprint in the UK and Europe.
A London Legacy
Graham Gilmore, CEO of London Stadium, said, “We have a fantastic reputation for hosting some of the biggest, best, and most diverse stadium events, which is evident across our incredible line up this summer. We are always looking to improve, and this partnership with ASM will help push us on to even greater possibilities, unlocking the huge potential of our venue.”
London Stadium has the second largest concert capacity stadium in London, and has hosted major world sporting events such as the 2015 Rugby World Cup and the London 2017 World Athletics Championships. Further, Major League Baseball will return this summer as part of a multi-year deal for the capital, following the success of the 2019 London Series.
Originally built to host the London 2012 Olympic Games at Queen Elizabeth Olympic Park, London Stadium is the home of Premier League football club West Ham United, as well as UK Athletics.
Tom Lynch, Senior Vice President, Europe of ASM Global said, “We’re delighted to announce London Stadium as ASM Global’s first UK stadium partner, joining our elite network of iconic, major event venues around the world.” Lynch also noted the venue’s presence in the ‘consciousness of the city’, reiterating ASM Global’s aim to “build on the Stadium’s stunning Olympic legacy, with world-class events and partnerships, on one of the most culturally-dynamic event campuses in Europe.”