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Naming Rights

Las Vegas Raiders’ new home to be called Allegiant Stadium

James BillingtonBy James Billington7th August 20192 Mins Read
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Las Vegas Raiders Stadium
Las Vegas Raiders Stadium

The new home of the NFL’s Oakland (soon-to-be Las Vegas) Raiders, finally has a name after the club secured a naming rights deal with Allegiant Travel Co.

The ‘Las Vegas Stadium’ will now be known commercially as Allegiant Stadium, with Raiders owner Mark Davis announcing the news at the site’s topping-off ceremony.

“We’re thrilled that our future home will be known as Allegiant Stadium,” said Raiders president Marc Badain. “As the hometown airline, Allegiant is the perfect partner to showcase the incredible support we continue to receive from the Southern Nevada community.

Allegiant Travel, which is based in Las Vegas and also operates Allegiant Air, will have its name above the door to the US$1.9bn venue when it opens in 2020 and is believed to pay in the region of US$20m-US$25m per year plus extras for the privilege. Full details of the deal were not disclosed.

As well as the home of the Raiders, Allegiant Stadium will also see UNLV play home games there and will serve as the site of the Las Vegas Bowl beginning in 2020, which will feature a Pac-12 football opponent versus either a Big Ten or SEC opponent, as well as the 2020 and 2021 Pac-12 Football Championship Game.

The Raiders have been able to secure highest amount of public funding for the new build, of around US$700m, and will see a 1.75-million-square-foot, state-of-the-art domed stadium built in a horseshoe shape with view views of the Las Vegas strip.

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James Billington

James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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