English Football League club Queens Park Rangers (QPR) has revealed plans to donate the naming rights for its Loftus Road stadium to a local charity from the start of next season.
QPR fans will be able to nominate local charities through a survey on the club’s website. The club will then compile a shortlist of nominations, with fans given the opportunity to vote for their preferred choice.
The club has said that fans should take into consideration a number of factors when deciding on their nomination. The charity must be local in nature and have a strong impact on the community, while its potential to benefit from broader recognition should also be considered.
Loftus Road opened in 1904 and QPR began playing matches at the stadium in 1917. Its current capacity is about 18,500, and the club is exploring plans drawn up by Hammersmith & Fulham Council to rebuild the nearby Linford Christie Stadium as a 45,000-seat facility. QPR chief executive Lee Hoos has described Loftus Road as ‘unsustainable’ due to its size, age and lack of facilities for non-match-day use.