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Branding, Broadcasting & Naming Rights

NFL team reverts to old name for stadium

Benedict EvansBy Benedict Evans27th June 20231 Min Read
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The Jacksonville Jaguars’ NFL facility was named EverBank Field in 2010, and the Jaguars announced a re-naming of the site to TIAA Bank Field for the 2018 NFL season, following EverBank’s acquisition by  TIAA.

The name change will take place in advance of the Jaguars’ first home game, on September 17.

“The EverBank brand has always represented forward-looking optimism, confidence and trust,” said Steve Fischer, TIAA Bank President and CEO.

In November 2022, TIAA announced plans to sell TIAA Bank to private investors with extensive experience in financial services.

The bank sale transaction is expected to close later this summer. TIAA Bank will become EverBank when the transaction is completed.

In a press release, the Jaguar’s stated the name change will have no impact on bank client accounts or TIAA retirement accounts.

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Benedict Evans

Benedict is editorial assistant, social media manager and staff writer across several aviation, automotive and performance technology titles published by Mark Allen Business. He is a graduate of the University of Southampton and spends his free time organising comedy shows, playing basketball loudly and guitar quietly.

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