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Branding, Broadcasting & Naming Rights

Phillips’ announces sustainability drive for digital signage range

Benedict EvansBy Benedict Evans13th September 20233 Mins Read
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PPDS, the exclusive global provider of Philips professional displays and dedicated AV software, says its 4650 D-Line Series of 4K displays is ideal for highly populated public spaces – including stadiums and arenas (for wayfinding, retail stores, food and drink menus)

The signs, designed for constant use, are available in variants ranging from 32in to 98in, and come equipped with a s4K (3840 x 2160), 500 cd/m2 display, together with a slick and bezel (11.9mm – 14.9mm) in a portrait or landscape mountable design.

The Philips 4650 Series also comes equipped with Advanced Super Dimension Switch (ADS) wide-view technology with 178-degree viewing.

It says the inclusion of QuadViewer also allows displays to transform into a bezel-free 2 x 2 videowall, playing multiple content/channels on the same screen simultaneously..

Built to last

The Philips 4650 Signage Series is its first to feature the company’s ‘dual architecture’ modular design.

This dual architecture approach is built around technology borne from its Philips direct view LED range. The new release allows for components to easily be detached and replaced in the event of faults or age-related degradation, reducing Waste Electrical and Electronic Equipment WEEE disposal, and extending the product’s lifetime.

WEEE Regulations

WEEE disposal is underpinned by a series of government regulations introduced in 2013, which applies  to producers who manufacture and sell relevant products under their own brand in the UK, rebrand products, commercially import them, or supply directly to the UK market.

These regulations are enforced in the UK by the Office for Product Safety and Standards (OPSS), which sits under the Department for Environment, Food and Rural Affairs.

Cross-platform compatibility

The new Philips 4650 D-Line Series is also compatible with PPDS Wave, the company’s cloud-based remote display management ecosystem.

It has also been updated to Android 11, features twice the internal storage at 32GB, and an extra 1GB of RAM (4GB total).

“At PPDS, we are committed to delivering solutions that support the current and future needs of our customers’ visual communications needs,” said Robert Hsu, VP Global Product Strategy at PPDS.

Hsu noted the modular design marks a ‘fundamental change’ for PPDS’ displays, “providing incredible opportunities for businesses to maximise their investments while helping to reduce their footprint on the planet.”

Philips Signage 4650 displays also feature PPDS’ ‘FailOver’ technology as standard, automatically playing backup content on screen in the instance of an outage.

 Connectivity

Models between 43in and 98in are Bluetooth 5.2 compatible, and have been updated from WiFi 2.4 to WiFi 6, allowing for speeds of up to 9.6 Gbps. 4G connectivity – via the CRD22 module included as standard for models from 43” upwards – is intended to limit connectivity boundaries or limitations for installations.

PPDS’ Philips Signage 4650 D-Line Series will be available for purchase from September.

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Benedict Evans

Benedict is editorial assistant, social media manager and staff writer across several aviation, automotive and performance technology titles published by Mark Allen Business. He is a graduate of the University of Southampton and spends his free time organising comedy shows, playing basketball loudly and guitar quietly.

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