Aviva Stadium tour enhances visitor experience


The Aviva Stadium, the home of Ireland’s rugby and soccer national teams, has revamped its visitor tour with new installations showing off the venue’s 146-year heritage.

The venue’s operators worked alongside design consultancy firm Maher & Co to introduce historical artefacts, memorabilia, imagery and items of significance to both the national sides for visitors to experience.

Aviva Stadium

Aviva Stadium stadium tour

“The main challenge with the project was twofold – to showcase the amazing history and heritage of both sports (football and rugby), in a balanced and harmonious way, whilst maintaining its position as one of the must-visit destinations in Dublin,” said Sarah Clarke, managing director of Maher & Co.

Working with both federations, the new stadium tour sees new interpretative installations in the service tunnel, players’ entrance, pitch entrance, press area, press conference suite, photographers’ room, press reception and corridor spaces along the route to guide visitors to the next part of the tour.

Aviva Stadium

In addition, Mather & Co also developed a new, dynamic film in the press conference suite, to capture the true spectacle and emotion of the international sport that takes place at the stadium.

“We look forward to the next chapter of the stadium tours, which we hope will enrich the experience of fans and players visiting the stadium. We hope to offer visitors a glimpse of the rich history of the stadium, which is home to such amazing sports matches and competitions,” said Martin Murphy, stadium director at Aviva Stadium.

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James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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