Red Bull Arena to see technological transformation

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The Red Bull Arena, in New Jersey, home to the MLS New York Red Bulls, will undergo a technological overhaul with enhancements including new video boards and the move to mobile ticketing.

Fans will see a number of changes at the at the 25,00-seater stadium for the 2019 season with upgrades aimed at enhancing and improving fan experience.

The most notable addition will be new video boards at the North and South ends that will be double the width of previous screens. The new LED video boards, supplied by Daktronics, will measure 24ft high by 55ft wide, and intend to offer a greater wide-angle visibility. With the video boards offering 35% larger screen real estate, they will be able to also display replays, statistics, graphics and announcements with greater clarity.

Red Bull Arena will take the leap to mobile ticketing only from the start of the 2019 season. Paper tickets will be replaced by an official Red Bull mobile app, which is intended to provide a safer ticketing experience while increasing protection against fraud.

Adding to this move toward digital, the Red Bull Arena has announced that there will be an increase of cashless payment at the venue. For a faster experience at concession and merchandise stands, as well as the club’s team store, digital payments will be accepted.

“Our club’s ongoing commitment toward the loyal fans and partners continues to be our highest priority,” said Marc de Grandpre, general manager, New York Red Bulls. “We strive to create a convenient, safe and memorable experience for everyone who steps foot into Red Bull Arena.”

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James has been Editor of Stadia since 2018 having worked at magazines and websites around the world for the past 10 years covering everything from technology to motoring and more. He also edits Electric & Hybrid Vehicle Technology International.

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