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Retail & Entertainment Design

PSG launches ‘first-of-its-kind’ fan experience tour at Parc des Princes

James BillingtonBy James Billington31st July 20192 Mins Read
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PSG

French soccer giant, Paris Saint-Germain, has finished work on a new behind-the-scenes stadium tour called the ‘PSG Experience’.

From visiting locker rooms, trophy rooms and a VR experience, which is understood to be the first-of-its-kind for a soccer club, fans are given immersive access to the club’s past and present.

Built on the latest virtual reality and immersive video technology, it is made up of three different parts: PSG Stadium Tour: A Reinvented Stadium Visit, History Room and PSG VR Arcade.

PSG

Designed by interior specialists Mather & Co, the walls of the tour are adorned with club memorabilia and images of former players and moments in the club’s history.

An immersive six-screen large scale audio-visual experience is another addition. This art-piece immerses people in all aspects of the club, from the players to the matches, to the fans and its place in the wider city. It uses state-of-the-art projection and an all-enveloping sound design, to give fans an authentic experience.

“We’re delighted to be part of such an amazing project in the sporting world. It’s the first time we’ve worked on a project of this type in France, which makes the PSG Experience even more special to our team,” said Allan Trafford, senior designer at Mather & Co.

PSG

“Since work started in March, we’ve worked hard to make the History Room a truly immersive experience that offers PSG and football fans alike a glimpse into the spectacle behind this great Club. Moreover, it couldn’t have been a more exciting time, as female teams from across globe descended on France as part of the FIFA Women’s World Cup.”

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James Billington

James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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