Arrowhead Stadium upgrades videoboard with NFL’s first HDR display

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Kansas City Chief fans have a lot to be excited about coming into the 2019-2020 season, and not all of it is found on the field. The iconic oval shaped videoboard at the Kansas City Chiefs’ Arrowhead Stadium has been given a technology upgrade and is the NFL’s first ever HDR-capable display.

Above the stadium’s west end zone, the 150ft wide display now is set to stun fans further with High Dynamic Range (HDR), which increases picture resolution by more than 2.5 times as well as enhance contrast.

Designed and installed by Daktronics, the new videoboard uses 10mm SMD (Surface Mount Device) technology, which replaces the old 16HD technology installed in 2009. The new display now features over five million LEDs and, like the old system, is still capable of variable content zoning of live video, action replays, stats, graphics and sponsor messages.

“There are few displays in the league with 10mm technology, putting the Kansas City Chiefs at the forefront of this new wave of upgrades. They will also have full HDR capability with the highest brightness and highest contrast of them all,” said Daktronics president and CEO Reece Kurtenbach.

“We continuously look at ways that we can improve the fan experience at Arrowhead Stadium, and adopting new technology is one of the avenues we can use to accomplish that,” said Chiefs president Mark Donovan

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James has been Editor of Stadia since 2018 having worked at magazines and websites around the world for the past 10 years covering everything from technology to motoring and more. He also edits Electric & Hybrid Vehicle Technology International.

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