Everton FC expands commercial partnership activities

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English Premier League soccer side Everton FC has agreed to an expanded its commercial partnership with Italian food giant Fratelli Beretta, which will see further branding across the club.

A year after the Italian company signed the partnership with Everton FC, the new expanded deal will see it become the club’s official Academy partner from the 2019-2020 season.

As a result of the expanded partnership, Fratelli Beretta branding will be displayed on the front of Academy teams’ match shirts, within the Academy areas of the Club’s USM Finch Farm training ground and at each of the Academy teams’ home fixtures. The company will also have an increased advertising presence at Goodison Park on matchday.

In addition to this, USM Holdings has also expanded its commercial deal with the club. USM Holdings initially signed a five-year deal as a principal partner with Everton in 2017, giving them naming rights for the club’s Finch Farm training ground.

The expanded deal with the club will see USM Holdings become Everton’s official matchday presenting partner, whilst also seeing increased presence across club channels. Visibility for these brands, including the shirt-sleeve of the first-team training wear and significantly increased presence on matchdays at Goodison Park.

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James has been Editor of Stadia since 2018 having worked at magazines and websites around the world for the past 10 years covering everything from technology to motoring and more. He also edits Electric & Hybrid Vehicle Technology International.

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