Among the many impressive features fans will see at the newly opened Tottenham Hotspur Stadium is a wealth of LED video displays that provide a street-to-seat experience.
Designed and installed by Daktronics, displays in and around the new stadium welcome fans on the approach and continue to show content in a seamless manner, right until they enter the seating bowl.
As well as the main video and ribbon display around the stadium, Daktroncs has installed two large, 234m² (2,518ft²) displays featuring 13HD pixel layouts mounted to the stadium façade to welcome fans as they arrive, as well as 54 flag-style displays and 17 single totem-style displays at the East and West Atriums, Paxton House ticket office, and the auditorium.
“These market-leading displays support our commitment to delivering an unrivaled fan experience, helping to engage fans from the moment they arrive at our new home,” said Tottenham Hotspur director of operations, Matthew Collecott.
Paxton House, the club’s ticket office, includes two long, narrow displays featuring 6mm line spacing above ticket windows to inform visitors of availability, as well as open sales windows for ease of purchasing their tickets. Meanwhile, the Tottenham Experience area boasts a new curved LED video display featuring 8mm line spacing to showcase branded content.
“Immediately upon entering Tottenham Hotspur Stadium, you are welcomed with a wall of video targeted specifically for the fans and programmed to kick off the excitement that awaits them inside the bowl,” said Pete Egart, vice president of Europe, Middle East and Africa markets for Daktronics.
The stadium’s auditorium display will afford the club the flexibility to use the space as a multipurpose facility for events such as press conferences, presentations and private screenings.
Finishing off the video installation are also 15 locker room clocks and four delay-of-game timers that will be installed at the stadium to accommodate American professional football standards for hosting these events at Tottenham Hotspur Stadium.