Worcester Warriors to transform Sixways Stadium with giant LED displays


Gallagher Premiership rugby side Worcester Warriors will transform its Sixways Stadium with the installation of two super-sized LED video displays and digital ribbons.

The South Stand at Sixways will become a digital canvas where high-resolution LED technology will deliver live matchday content to fans and present commercial opportunities.

Work will begin on installation this month (August) with the aim of having the new screens and digital ribbon ready for the opening Gallagher Premiership match against Leicester Tigers at Sixways on October 19.

The installation will be carried out by technology specialists ADI, who will also connect the stadium to its remote production facility in Preston where a team of producers, editors and graphics operators will create and manage the live matchday content delivered into the stadium.

“We can’t wait to welcome fans back to their new-look home at the start of the season. The new display infrastructure won’t just transform the appearance of the stadium, though – it will revolutionize the way fans experience the game,” said Peter Kelly, Worcester Warriors operations director.

“We’re working closely with ADI to deliver a fan-first content strategy that will enhance the matchday experience whilst also creating a valuable platform for our partners.

“We want to create one of the best experiences in live sport – not just in rugby. So, it’s important to us that the new displays are used to create a highly interactive experience for fans. That means bringing together the best of social media, match stats, and creative video content to create a meaningful experience that feels new and exciting every week.”

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James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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