Minnesota Vikings create sensory room at US Bank Stadium

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The NFL’s Minnesota Vikings have gone to extra efforts to ensure all fans enjoy gameday by opening a sensory room at US Bank Stadium for individuals with additional needs.

Already one of the most advanced venues in the league, the facility will now offer a quiet, safe and soothing space for fans with autism, down syndrome, post-traumatic stress disorder, dementia and other conditions.

Located on the upper concourse near the southwest escalator behind section 346, the 6ft x 12ft, sound-protected room includes a sensory active wall display, sensory toys, low lighting, bean bag chairs and sensory bags. The Vikings official science partner 3M has provided ear plugs and noise cancelling headphones for those who enter the space. A single-use bathroom is connected directly to the room.

The room has been designed by KultureCity, a non-profit based in Birmingham, Alabama, to create a quiet retreat for individuals and will have two licensed behavioral specialists for every Vikings home game.

“Our continued focus is on elevating the fan experience for all Minnesota Vikings fans,” said Vikings Chief Operating Officer Kevin Warren. “Games should be as accessible as possible, particularly for fans with special needs, and we are proud to work with organizations like KultureCity to take this significant step forward.”

“The spirit of the NFL has always brought communities closer together on Sundays,” said former NFL running back and KultureCity board member Tiki Barber. “I am so happy that the Minnesota Vikings are truly making their stadium accessible to everyone in their community by partnering with KultureCity and allowing those individuals with sensory sensitivities to experience the love of the game and the sense of community that football brings each and every Sunday.”

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James has been Editor of Stadia since 2018 having worked at magazines and websites around the world for the past 10 years covering everything from technology to motoring and more. He also edits Electric & Hybrid Vehicle Technology International.

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