Retail design consultancy 20.20 has created a temporary marquee at English Premier League soccer club Liverpool FC’s Anfield stadium, ensuring the club still offers a hospitality space while ongoing upgrades to the venue continue throughout the season.
Catering for hospitality season ticket holders and corporate fans, accommodating up to 600 people, the marquee is made up of six spaces, all of which celebrate different facets of the iconic soccer club.
Although it is a temporary building, the aim of 20.20’s creative team was to ensure that the space felt anything but.
“We’ve created a series of premium lounges utilizing the unique proportions this structure brings,” explained Michael Artis, director of leisure at 20.20. “We’ve also been able to reclaim and re-use existing fixtures and artefacts from the old stand which will help to integrate the authenticity and prestige of Anfield in the spaces.”
The new temporary structure, which covers an area of 1,130m² (12,160ft²), will remain open throughout the 2015/16 English Premier League season.
Guests will be able to choose from a range of hospitality packages, from mid-range seated buffets to à la carte experiences. It also has full disabled access and is just a short walk from the current stand, next to the Main Stand redevelopment.
October 30, 2015