Stamford Bridge launches new interactive 3D seating planner for corporate hospitality


Stamford Bridge, home to Chelsea Football Club, has launched a new 3D seating planner – the first of its kind to be adopted by a sporting venue.

The fully-interactive seating planner offers a 3D overview of the entire stadium as well as each floor and hospitality suite, allowing the user to see the exact view of the pitch from their chosen space with an image and 360° virtual tour.

The new seating planner also includes information on Chelsea Football Club’s range of hospitality packages, from the casual UTB Sports Lounge for informal dining with seats in the West Stand to the most exclusive offering at Stamford Bridge, the Executive Club, with seats in the East Stand, directly on the halfway line.

Content within the new 3D planner also boasts user-friendly navigation with links to the ticketing system with seamless booking functionality.

Simon Hunter, head of venue and brand, comments: “The interactive 3D seating plan is a first for any UK sports stadium so we’re delighted to bring our hospitality guests a new intuitive tool that provides an exact view of the pitch. Whilst all hospitality seats boast exceptional views, for many it’s a vital part of the decision making process, and being able to view it from the comfort of a laptop or mobile device is important.

“At Chelsea FC, our annual hospitality members have come to expect the very best from their club and having enjoyed a record number of renewals last season, we’re keen to remain their first choice by continually investing in new ways to improve the overall customer experience with dynamic tools that make the online journey smoother.”

The interactive 3D seating planner launches with the release of season 2016/2017 annual hospitality packages across 20 function spaces within Stamford Bridge.

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