Dundee FC signs new ticket technology deal

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Scottish soccer club Dundee FC will be introducing a new ticketing platform to help improve ease of use as well as enhance fan engagement and marketing opportunities.

The club signed a five-year deal with ticketing technology provider Tickets.com and its ProVenue system, which will manage all ticketing requirements for the top tier soccer side in time for the 2019-2020 season.

The ProVenue platform will support intuitive ticketing processes and also provide extensive data capture to help the club analyze trends to enhance engagement.

ProVenue’s complete inventory control will also permit the club to sell tickets across a multitude of sales points and ticket agents, with all inventory managed centrally using in-built access functionality.

The migration across to ProVenue will also support any future move to a new stadium, as ticket manager Neil Cosgrove explains: “This would be a big step forward for Dundee FC and we need to be confident in the technology and infrastructure that we have in place to support the club’s growth; the switch to ProVenue is very much a part of this.

“ProVenue will not only improve the digital experience for the customer, but they will support our sales and marketing efforts and provide the club with a ticketing solution that underpins our aims and objectives for the future of Dundee FC.”

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As editor of four magazines at UKi Media & Events James brings over a decade of writing about, and obsessing over, technology and cars to Automotive Interiors World, Stadia, Winter Sports Technology International and Auditoria. Responsible for commissioning, writing and editing each issue he’s covered the best (and worst) from around the industry on a continual search to feature the latest innovation or talking point on the next cover.

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