The largest stadium in Australia, the Melbourne Cricket Ground (MCG), will continue to partner with ticketing company Ticketek in a new deal announced by the Melbourne Cricket Club.
Following a competitive tender process, the MCC decided to renew the partnership, which will see Ticketek Australia provide its ticketing technology and service for accessing events at the MCG.
“The MCG is a world-class stadium and we continue to look at ways of enhancing the fan experience at the MCG,” said Stuart Fox, MCC CEO.
“As the leading ticketing partner to the sports and live entertainment industry in Australia, we’re delighted that Ticketek will continue to provide its ticketing services at the MCG and we look forward to working with them to bring some new and exciting events to the stadium.”
As well as being a world-famous cricket venue, the MCG also hosts AFL (Australian Rules Football), rugby league, soccer, concerts and major functions – with more than 3.5 million visitors attending annually.
However, Australia’s most successful stadium could be set to host even more events and contests as described in a statement by the MCC:
“Under the new agreement, Ticketek and its parent company, TEG, will seek to attract a number of new major events to the MCG, along with a commitment to ensure increases to ticket transaction fees and charges will remain within annual CPI growth.”
August 1, 2018