English Premier League soccer club and recent Champions League winners, Liverpool FC, have won another trophy this season after being awarded the title of best fan experience at the Stadium Business Awards 2019.
The event, which celebrates the global stadium sector including venues and operators, presented the club with the Fan Experience Award during a gala dinner held at Emirates Old Trafford.
The award recognizes a stadium, arena or major sports venue that has delivered consistently outstanding levels of service and fan experience at every stage of the customer journey.
Jo Kirkham, vice president of fan experience at Liverpool FC, said: “Our fan-first philosophy puts the supporters at the heart of the club – with the Anfield matchday at the centre of their experience.
“It’s no longer just about the 90 minutes on the pitch – we want to provide a unique, whole day out at a place that creates life-long memories.
“Our staff are committed to providing a first-class experience at each touchpoint throughout a visit.”