SSE Arena Wembley goes contactless to prepare for boxing fans


The SSE Arena, in Wembley, London, will welcome back 1,000 fans for the Unified Heavyweight Championship boxing matchup between Anthony Joshua and Kubrat Pulev on December 12. In the wake of the Covid-19 pandemic, the arena has put protocols in place to make events as contactless as possible.

Working with Realife Tech, an experience automation platform, innovative systems have been put in place to limit crowd movement and make transactions as easy as possible.

Mobile-only digital ticketing will be used exclusively to minimize touchpoints on entry into the venue. Fans will be required to download and share their tickets digitally through The SSE Arena, Wembley mobile app.

The mobile app will be the sole method of ordering food and beverage. In addition to placing orders, Realife Tech’s platform allows users to remain in their seats until notified that it’s ready to pick up. Reducing crowd congestion on concourses and limiting excessive crowd movement throughout the arena will help keep visitors and staff safe.

“Realife Tech is dedicated to helping fans return to the live events they love, confidently and safely,” said Adam Goodyer, Founder and CEO of Realife Tech. “As The SSE, Arena, Wembley is regarded as a technology leader and has already taken great strides to prioritize the safety of their visitors, we’re proud to be teaming up to provide a technologically advanced solution to help fans make a seamless transition and adapt to events in this new environment.”

“We are thrilled to be bringing fans back for the Heavyweight title match between Anthony Joshua and Kubrat Pulev,” said John Drury, VP and General Manager for The SSE Arena, Wembley. “The comfortability and security of our fans is our highest priority, and utilizing Realife Tech will allow visitors to experience live events in a safe, convenient, and enjoyable way.”

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James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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