Dallas Cowboys sign 10-year turf deal with Hellas Construction

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The NFL’s Dallas Cowboys has announced it will continue playing on artificial turf supplied by Hellas Construction at the AT&T Stadium for the next 10 years.

Having supplied the Cowboys’ home stadium with its turf for the past 10 years, the contract has been renewed for Hellas to provide a synthetic surface, including its Matrix SoftTop Convertible Turf System, which can be customized for each sporting event or removed entirely.

The removable turf system, which is currently used by the team, was specifically designed for the Cowboys and features 41 interchangeable panels to allow the stadium organizers to transform the field in 24-40 hours. This enables the AT&T Stadium to host non-sporting events such as concerts, Supercross and wrestling at the 105,000 capacity Arlington, Texas, venue without disruption.

“Because of the number and variety of concerts, games and events that take place at the stadium, a regular turf system wouldn’t work. We designed one specifically for them,” said Hella president Reed J Seaton.

The US$1.3bn AT&T Stadium was designed by HKS architects and opened in 2009. It still holds the title for the largest-capacity stadium with a retractable roof. It served as the host of Super Bowl XLV in 2011.

December 6, 2017

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As editor of four magazines at UKi Media & Events James brings over a decade of writing about, and obsessing over, technology and cars to Automotive Interiors World, Stadia, Winter Sports Technology International and Auditoria. Responsible for commissioning, writing and editing each issue he’s covered the best (and worst) from around the industry on a continual search to feature the latest innovation or talking point on the next cover.

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