Worcester Warriors has announced the appointment of Green 4’s Go Solution to handle the team’s CRM operations and marketing activity ahead of the 2016-17 Premiership Rugby campaign.
The West Midlands Club chose Green 4 after a detailed review of the market during the early part of 2016. The new partnership was agreed during the summer and Go has been introduced to manage all aspects of the club’s CRM, email marketing and corporates sales requirements.
Commenting on the agreement, Warrior’s head of marketing Beth Reader said, “We identified a requirement to better understand our fan base, customers and the people who interact with Worcester Warriors. Therefore, we went out to market to find an organization with CRM at the forefront of its objectives and experience.
“We were immediately impressed with Green 4 and the level of flexibility demonstrated within the Go solution platform. Their innovative platform will enable us to deliver a top class experience which we are confident will fulfil the needs of our fans moving forward.”
“We are delighted to be working in partnership with Worcester Warriors,” added Jack Oliver, account manager at Green 4 Solutions. “The team at Sixways Stadium really understands the importance of CRM and the power of targeted marketing. The ability to integrate all data into one platform will allow them to build an all-important single view of the customer and further enhance their relationship with their supporters.”
August 18, 2016