Stadia readers believe naming rights deals can be of value to college sports venues

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Last month’s poll question asked whether naming rights deals had any place in college sports, or if they represented a valuable revenue stream that should be tapped wherever possible.

The issue remains one that provokes plenty of debate – just this week, it emerged that Twickenham was considering selling the naming rights to the home of English rugby – and Stadia readers were evenly split.

After the end of voting, 42% of respondents felt that naming rights deals detract from the history and heritage of college sports venues, and have no place in the industry. However, 52% of votes believed that naming rights represent a valuable potential source of income that schools cannot afford to pass up.

You can read more about a host of college renovation projects in the current issue of Stadia.

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