USL adds stadium design provider to roster of preferred suppliers


The United Soccer Leagues (USL) has announced Odell as its preferred stadium design provider. Financial terms of the two-year agreement have not been disclosed, but the partnership will make Odell a preferred supplier for all related properties, including the USL, USL Division III, the Premier Development League (PDL) and the Super Y League.

The Odell Sports & Entertainment Studio is headed up by Michael Woollen, and has worked on public assembly projects in cities across the USA. The designers and other professionals specialize in arenas, civic centers, stadia, sports complexes, and other public assembly venues.

“We are thrilled to have Odell as our preferred stadium design supplier. There are many USL clubs that are exploring a potential new stadium development, or have already started down that path,” said USL president Jake Edwards.

“These venues have the potential to become beacons within their respective markets. Odell brings decades of sports-specific experience to help our clubs design facilities that properly represent their community, while serving the needs of soccer fans.”

“Odell is delighted and honored to be selected as a preferred provider to the USL for stadium design,” said Odell CEO Brad Bartholomew. “We look forward to providing creative and transformational design solutions that meet and exceed the impeccable standards established by the USL.”

Over the next five years, the USL will oversee the expansion of an estimated 30–40 new franchises at the second and third divisions of professional soccer, creating numerous opportunities for potential suppliers and vendors to support this growth.

The Preferred Supplier Program connects suppliers with both new franchise owners and existing USL clubs looking to deliver the best possible experience for fans. Preferred suppliers must meet the USL’s strict quality standards. The league has also has recently announced partnerships with numerous companies including InProduction, Musco Lighting, SCG Fields, and Act Global, among others.

October 25, 2017

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