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Branding, Broadcasting & Naming Rights

Leeds United announces stand sponsorship extension

Matt RossBy Matt Ross30th June 20162 Mins Read
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English soccer club Leeds United FC has announced the extension of a sponsorship deal for the Don Revie North Stand at Elland Road. The club, which competes in the Sky Bet Championship, the second tier of English soccer, will continue its deal with Leeds-based scaffolding company Burflex for a further two years.

Paul Bell, Leeds United’s executive director, said, “We are delighted that our partnership with Burflex has been extended. We pride ourselves on developing long-term partnerships and it is testament to the strength of our relationship with Burflex that the North Stand sponsorship will continue for a further two years.

“Over the course of the initial sponsorship agreement, the Burflex brand has been seen by millions of vehicles that pass the stadium on the M621 motorway and we’ve also had the pleasure of providing first-class hospitality to the directors and most important clients of Burflex. We look forward to continuing the partnership in the future.”

Rich Fieldhouse, Burflex’s operations manager, added, “We are extremely pleased to be able to sign another two-year deal with Leeds United. Our continued growth and sector strength is as important to us as our brand awareness. Having our branding within a club and stadium as iconic as Leeds United helps us deliver the brand awareness over the whole of the Yorkshire region and affirms our commitment to the region and position within our industry to our clients.”

June 30, 2016

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