ASM Global appoints new Olympia London CEO


Julie Driscoll takes over from Nigel Nathan, who will remain in a consultancy role for three months. Driscoll will step down as chair of the the Association of Exhibition Organisers.

Driscoll’s resume includes 25 years of B2C and B2B experience within Hyve, Ascential, Emap, WVIP and Highbury House Communications, and her most recent role was as divisional managing director for retail, manufacturing and engineering at Hyve Group plc. She also brings vast experience as chair of the Association of Exhibition Organisers and board member of the Events Industry Alliance, the UK’s largest trade events and cross-industry collaboration

“In partnership with the venue’s owners, Yoo Capital and Deutsche Finance International, I very much look forward to working with the wonderful Olympia London team, to position the venue as a world class destination for the next 100 years,” said Driscoll, adding,  “Being welcomed so warmly by the industry as the AEO’s second female Chair was an absolute honor. I would like to thank Chris Skeith OBE, CEO of the AEO, the wider AEO team, the Exec and the board for their support and incredible hard work.”

Olympia London first opened in 1886 and todat it is one of London’s busiest venues, having attracted more more than 1.6 million visitors and hosted over 200 events each year. ASM Global was appointed to run operations at Olympia London in March of this year. The ASM Global team oversee management responsibility for the exhibition and events business as ASM continues to expand its footprint in Europe.

Chris Bray, executive vice president of ASM Global Europe said, “We are delighted to welcome Julie to the ASM Global team. Julie has an ambitious vision for Olympia London, an eye for operational excellence, and joins us with exceptional experience as a highly skilled entrepreneurial leader, working successfully with renowned brands and some of the UK’s biggest trade events. We are confident that Julie will bring enormous value, drive growth and lead Olympia London towards a tremendously exciting future.”

Driscoll begins her new role as Chief Executive Officer at Olympia London on 5 December 2022.

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Benedict is editorial assistant, social media manager and staff writer across several aviation, automotive and performance technology titles published by Mark Allen Business. He is a graduate of the University of Southampton and spends his free time organising comedy shows, playing basketball loudly and guitar quietly.

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