Atlanta Brewery boosts profile with stadium partnership


SweetWater Brewing Company has partnered with Mercedes-Benz Stadium on the opening of two new branded bars at the venue, which is home to the Atlanta Falcons of the National Football League (NFL) and Atlanta United of Major League Soccer (MLS).

As part of the partnership, SweetWater is also the presenting sponsor and official beer partner of the ATLive concert series, and the Summer Movie Experience at the Home Depot Backyard adjacent to Mercedes-Benz Stadium.

Mercedes-Benz Stadium has hosted more than 260 events and 230 million guests since opening in 2017 (Photo: SweetWater)

“SweetWater has deep roots in Atlanta, and serving our beer at the city’s premiere entertainment destination is one of the exciting new ways we’re engaging with the community,” said Ty Gilmore, president of Tilray Brands, SweetWater’s parent company. Gilmore added, We’re thrilled for more of Atlanta’s football and soccer fans, as well as the community at large, to sip their favorite SweetWater beers while taking in the fun at Mercedes-Benz Stadium.”

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Benedict is editorial assistant, social media manager and staff writer across several aviation, automotive and performance technology titles published by Mark Allen Business. He is a graduate of the University of Southampton and spends his free time organising comedy shows, playing basketball loudly and guitar quietly.

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