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Branding, Broadcasting & Naming Rights

Atlético Madrid christens new stadium the Wanda Metropolitano

Matt RossBy Matt Ross4th January 20171 Min Read
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Atlético Madrid’s new stadium will be named the Wanda Metropolitano as part of a sponsorship deal with Chinese property company Dalian Wanda Group, the club announced at the end of 2016. The new, 67,000-seat stadium will open in the summer of 2017, and will host the first team’s matches, as well as bidding to hold national and European matches.

“The new ground’s name is also a reference to the club’s first real stadium, the Metropolitano, where they played their first La Liga games and called home until moving to the Vicente Calderón in the south of the city in 1966,” explained club president Enrique Cerezo during a news conference to mark the signing of the naming deal.

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Matt Ross

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