Bundesliga fans given advanced match facts thanks to Amazon’s machine learning


Amazon Web Services (AWS) and the German Bundesliga, Germany’s top national soccer league, have announced three new Bundesliga Match Facts powered by AWS to give fans deeper insights into action on the pitch. These three new Match Facts join Speed Alert, Average Positions, and xGoals to bring the total number of insights available for Bundesliga fans to six.

The new Match Facts – Most Pressed Player, which highlights how often a player in possession experiences a significant pressure situation throughout a match; Attacking Zones, which shows fans where their favourite team is attacking and which side of the pitch they view as most likely to score from; and Average Positions – Trends, which shows how changes to a team’s tactical formation can impact a match’s outcome – will debut during Matchday 21 on February 12, 2021 featuring RB Leipzig vs. FC Augsburg. Fans can see videos about each stat, read blogs, and learn more here.

Bundesliga Match Facts are generated by gathering and analysing data from live game video feeds as they’re streamed into AWS. Fans will see these insights as graphics during broadcasts and in the official Bundesliga app throughout the 2020/2021 season and beyond. The data is then provided back to broadcast viewers around the world in real-time as statistics. These advanced statistics help audiences better understand areas like decision-making on the pitch and the probability of a goal for each shot. The three new Match Facts will better showcase the action on the pitch and give fans, coaches, players, and commentators visual support for analysing a team’s decision making.

“Every Bundesliga match generates data that can improve play and help fans better understand team strategies, and we are making tremendous strides in leveraging the vast amount of data in our archives and from our league’s current games to develop and roll-out new Match Facts. The advanced statistics that we’re creating with AWS give fans an even deeper appreciation for how the game is played,” said Andreas Heyden, executive vice president of digital innovations for DFL Deutsche Fußball Liga GmbH. “Together with AWS, we’re delivering a new perspective on what happens on the field and offering a new and engaging way for fans to follow their favorite teams.”

“Expanding our work with Bundesliga means more fans will gain an appreciation for the incredible talent on the field and the decisions made by teams, at the same time as the league differentiates itself through the use of advanced analytics to improve the quality of play,” said Klaus Buerg, general manager for AWS Germany, Austria, and Switzerland, Amazon Web Services EMEA SARL. “In just one year since the launch of Match Facts, AWS and Bundesliga have created statistics that are giving fans around the world a completely new way to experience the game. The pace of innovation we’ve achieved in rolling out these advanced stats will excite even the most rabid fans, help teams shape their strategies, and introduce a whole new generation to the intricacies of football.”

The growth of advanced statistics in sports has led to deeper understanding about in-game strategies and athlete performance.

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James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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