AMB Sports & Entertainment (AMBSE) and The Coca-Cola Company announced on May 3 that the leading beverage provider has been named a founding partner of Mercedes-Benz Stadium. Through the partnership, Coca-Cola is the exclusive non-alcoholic beverage partner of the NFL’s Atlanta Falcons, MLS’s Atlanta United and Mercedes-Benz Stadium, the new home for both franchises.
The partnership expands on the long-standing relationship between Coca-Cola and the Atlanta Falcons, which has been serving Coca-Cola products at Falcons games since the team’s inception in 1966. Upon completion in June 2017, Mercedes-Benz Stadium will exclusively serve Coca-Cola products at its 673 F&B points of sale. To improve the concessions experience, Mercedes-Benz Stadium will utilize self-service kiosks serving Coca-Cola products as part of the stadium’s promise to deliver an exceptional fan experience.
“Coca-Cola is a one of the most recognized brands in the world, and we are thrilled to expand on our long-standing partnership,” says Steve Cannon, chief executive officer of AMB Group.
“As a global brand with deep-rooted ties to the Atlanta community, Coca-Cola’s activation at Mercedes-Benz Stadium solidifies our ties in the heart of Atlanta and demonstrates our aspiration to be benchmark in everything we do.”
Coca-Cola joins the roster of other brands as founding partner of Mercedes-Benz Stadium, including Equifax, The Home Depot, NCR, Novelis, SunTrust, IBM and American Family Insurance.
“Atlanta is the birthplace and home of Coca-Cola, so we are always proud to support hometown partners,” said Sandy Douglas, president of Coca-Cola North America.
“The new Mercedes-Benz Stadium will provide numerous opportunities for refreshing experiences while cheering on our hometown teams – the Atlanta Falcons and Atlanta United, as well as other thrilling events.”
May 5, 2016