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Branding, Broadcasting & Naming Rights

Etihad Airways secures naming rights to Verizon Center VIP club

Matt RossBy Matt Ross9th October 20152 Mins Read
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Abu Dhabi-based airline Etihad Airways has become the official naming rights partner for the new VIP club at sports and entertainment arena the Verizon Center, in Washington DC, USA. The newly named Etihad Airways Lounge will open on the event level at Verizon Center and will feature state-of-the-art visual technology, first-class menu offerings and a completely new game day experience for VIP season-ticket members from October 10.

“We’re thrilled to be able to have a global and prestigious partner in Etihad Airways when it comes to the naming of the new VIP club at Verizon Center,” said Jim Van Stone, chief revenue officer of venue owners and operators Monumental Sports & Entertainment. “Their international brand is known for world-class hospitality and service, and the Etihad Airways Lounge will offer our VIP season-ticket members an unprecedented game day experience.”

At 10,000ft², the Etihad Airways Lounge is the largest hospitality space in the arena and will host Capitals and Wizards VIP season-ticket members. State-of-the-art technology will include large video walls and integration of the STRIVR Labs virtual reality technology. All Etihad Airways Lounge staff will sport Etihad-branded uniforms.

“Etihad Airways is proud to introduce the Etihad Airways Lounge at the Verizon Center, which extends our exclusive airline partnership with Monumental Sports & Entertainment and further reinforces our long-term commitment to the Washington, DC, market,” said Peter Baumgartner, chief commercial officer at Etihad Airways. “We look forward to providing our Etihad Airways Lounge guests with a world-class relaxation, dining and entertainment experience – just as we do every day on board our daily non-stop flights between the capital cities of Washington, DC, and Abu Dhabi, United Arab Emirates (UAE).”

Etihad Airways receives a variety of branding opportunities, is featured in numerous multimedia programming, and works collaboratively with MSE on several community initiatives to promote and celebrate the international nature of sport in Washington, DC, Abu Dhabi and throughout the world.

October 9, 2015

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Previous ArticleVerizon Center undergoes US$10m of improvements
Next Article Bercy Arena renamed AccorHotels Arena in Paris as part of 10-year naming rights agreement
Matt Ross

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