FC Cincinnati’s West End Stadium signs up first naming rights partner


First Financial Bank is the first FC Cincinnati partner to officially align itself with a naming rights opportunity to West End Stadium, the Major League Soccer club’s new stadium set to open in 2021.

First Financial Bank is the newly named partner for the east premium club space at West End Stadium, which will be called the First Financial Club.

Located on the east side of the stadium, the First Financial Club will be the largest club at West End Stadium with more than 2,100 seats, which will run along the sideline and offer the best sightlines of all east side seat locations. The premium space design concept will resemble a beer hall as a nod to Cincinnati’s rich brewing history and tradition.

The space is an option for fans looking for their entry into a premium season membership experience, or fans who prefer an upgraded match day experience over reserved seating. The First Financial Club will also be available for private events and gatherings on non-event days.

“First Financial Bank is thrilled that our name will be prominently associated with one of the most exciting fan experiences available at the new West End Stadium,” said Archie Brown, president and chief executive officer of First Financial Bank. “We are a proud supporter of FC Cincinnati and look forward to helping our community come together again in the spirit of camaraderie and appreciation for the great game of soccer and our hometown team.”

“First Financial Bank has been a fantastic partner for FC Cincinnati and is dedicated to being a community leader,” Vince Cicero, FC Cincinnati senior vice president of partnerships and broadcasting, said. “The company strives to be ahead of the curve in their business with us, but also in their attention to their customers and greater community. It’s no surprise they aligned with the creative and impactful space that consumers will enjoy in the First Financial Club.”

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James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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