Liberty Stadium signs digital partnership with Elonex

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The Liberty Stadium in Wales, home to English Premier League soccer club Swansea City FC and Ospreys rugby union team, has agreed a partnership with Elonex, making the company the official digital visual technology partner to the multipurpose venue.

As well as hosting EPL soccer and top flight rugby union, the Liberty Stadium is also a popular venue for conferences and major events.

One aspect of the partnership will see Elonex incorporating a new large-format digital screen on the front of the Liberty Stadium. Measuring a huge 344ft2, the screen will create a main focal point for the thousands who visit the Liberty Stadium each year.

The new screen will broadcast fully animated and high-definition content to promote forthcoming fixtures and events, convey public information, and provide businesses with digital advertising opportunities.

“The introduction of the new external screen at the Liberty Stadium marks the beginning of what we hope will be a long and exciting relationship with Elonex,” said Andrew Davies, general manager of the Liberty Stadium. “The screen, which is the first step in the relationship, will allow us to communicate forthcoming event information more effectively than has been possible previously, while at the same time allowing an exciting medium for brands to be advertised at a venue which is at the heart of the community in Swansea.”

Nick Smith, CEO of Elonex, added, “We’re delighted to be working with the Liberty Stadium, especially at such an exciting time for the arena as it plays host to two outstanding top-flight sports teams and welcomes many of the world’s best-known entertainment artists. The region also holds a large emotional value for us, as our first TV manufacturing plant was located not far from where the Liberty Stadium stands today.

“Elonex has a successful history of delivering the latest in stadium visual technology, and we’re very much looking forward to further enhancing the visitor experience of the Liberty and to introducing new digital advertising opportunities for brands wanting to reach the big crowds that assemble there.”

In the last 12 months, Elonex has also announced a number of other deals at venues including Warwickshire County Cricket Club, the Barclaycard Arena in Birmingham and Northampton Saints Rugby Club.

January 22, 2016

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