English Premier League club Manchester City FC has announced a partnership deal with Ubtech Robotics, according to a statement on the team’s website.
In a first for a European club, the deal will see the humanoid robots entertain crowds during home games, and they will be featured on the stadium’s LED screen systems.
“Partnering with Ubtech, who are world leaders in their field and share our passion for innovation and cooperation, is a natural fit for Manchester City,” said Tom Glick, group chief commercial officer, City Football Group. “Together, we can reinvent the fan experience both at the Etihad Stadium and online by using pioneering technology and putting fans at the heart of the partnership.
“We are delighted to welcome Ubtech to the family and to have the opportunity to introduce our fans in Manchester, China and beyond to their exciting product range and the never before seen content and experiences this partnership will deliver.”