Norwich City FC celebrates local business on return to English Premier League


English soccer side Norwich City FC celebrate their return to the Premier League, launching a new community partnership platform for local businesses, together with Eleven Sports Media.

The agreement will see Eleven Sports Media, a provider of community partnerships and fan engagement technology, partner with Norwich City to offer new opportunities for Norfolk brands to reach the club’s fanbase.

Eleven’s expertise in the delivery and execution of community partnerships are utilized by multiple Premier League Football clubs, providing local businesses across the UK with an end-to-end marketing solution underpinned by a formal association with their local football club.

Soccer clubs’ commitment to community support and engagement has been more prevalent than ever over the past twelve months, with clubs increasingly investing in the community around them. Norwich City are at the forefront of this movement and hope to continue to empower the local business community of Norfolk through their new Community Partnership program.

The Community Partnership will give companies across the region the opportunity to promote their brand on high impact mid-tier LED displays throughout the club’s home stadium Carrow Road, and via a range of other digital platforms designed to reach fans at every stage of the matchday.

Community Partners will also feature on Eleven’s StadiumTV and StatZone channels, which use innovative live, stat-driven, content designed to engage fans throughout the matchday.

“The support the club receives from the local business community is invaluable to the on-going success of the club, both on and off the pitch. In an effort to create more opportunities for local businesses to align their brands with the club, we have launched our new Community Partner partnership package.”

“The partnership tier will be managed by Eleven Sports Media, who also power a lot of the fan engaging technology at Carrow Road. Eleven Sports Media have long been experts within their field and will help bring the Community Partner offering to businesses throughout Norfolk and Norwich.”

Eleven Sports Media’s Chief Executive, Matt Cairns, commented:

“The Community Partner program we have developed with Norwich City is one of the most expansive in English Football. We’re focused on giving the local business community a platform to connect and collaborate, giving Community Partners the ability to deliver their message to the wider Norwich City FC community via multiple channels, both in the stadium and beyond.”

“Value is at the heart of our Community Partner offering, which we strive to deliver by combining the power of fan engagement platforms in the stadium with highly engaging social media content, and high-end business events which, collectively, offer a real growth platform for regional businesses.”

The agreement will also see Eleven Sports Media become the official sleeve sponsor of Norwich City FC’s PL2 team, which is a partnership that Matt Cairns hopes will give support to young players at the club.

“Whilst we are passionate about helping local businesses to thrive through sport, it is also really important to us that we are able to support the development of young talent at Norwich City, as both are really important factors in helping the club build a sustainable future.”

Norwich City FC and Eleven Sports Media will launch the Community Partner program ahead of the EPL 2021/22 season.


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James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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