The home of the NFL’s Cincinnati Bengals is changing its name from Paul Brown Stadium to Paycor Stadium, following a naming rights agreement.
The Bengals’ stadium was originally named after Paul Brown, one of football’s most influential coaches and founder of the Bengals, but the new partnership with Paycor – a human capital management (HCM) platform, will see a change in sign above the doors.
The Bengals made a statement that claimed Paul Brown’s legacy will live on but the strategic partnership demonstrates to continue competing for championships in Cincinnati.
Bengals president Mike Brown said: “This is a move that I think my father would have agreed to. He was always for what is best for the football team. This partnership allows the Bengals to continue to compete at the highest level in the NFL and exemplifies our long-term commitment to the community.”
Executive vice president Katie Blackburn said: “It was important to find a naming rights partner that strongly aligns with the Bengals brand. Paycor is a local company on the rise that shares our commitment to building winning teams. We are proud to support Paycor’s growth and strengthen the Cincinnati business community with this partnership.”
Paycor Stadium branding will begin to be integrated throughout the stadium in the coming months, with Paycor and the Bengals hosting a ceremony before the season to unveil new branding and celebrate the partnership.