To reflect the 20-year exclusive naming rights partnership between Nissan and NFL team the Tennessee Titans, which was agreed earlier this year, the first, giant Nissan marquee sign was raised on the team’s stadium, which will rebrand Nashville’s downtown stadium as Nissan Stadium.
The new stadium sign is one of the largest in the world, weighing approximately 35 tons. The giant letters in ‘Nissan’ are 15ft tall, while the lettering of ‘Stadium’ is 7.5ft tall.
The sign has the unique capability to support various community programs and national holidays by changing the color of the word ‘stadium’ – for example, green lighting used on St Patrick’s Day, pink lighting for Breast Cancer Awareness games, camouflage design for Salute to Service events, and so on.
The sign is consistent with Nissan’s commitment to sustainability, with letters that feature energy-efficient LED lights, and was designed and fabricated in Tennessee by Brand Imaging Group and A-1 Signs. An identical sign will be placed on the west side of Nissan Stadium in the coming weeks along with additional Nissan activation on the stadium campus.
December 4, 2015