Warwickshire County Cricket Club (CCC) has unveiled its first official cider partnership by agreeing a new deal with Herefordshire-based Westons to supply to Edgbaston Stadium.
The two-year partnership will see Westons serve its Stowford Press Cider, already the official cider of England Cricket, at Edgbaston for domestic and international match days, as well as at conferences and events.
Gareth Roberts, commercial director at Warwickshire County Cricket Club, said, “With our first international of the summer just around the corner, it’s fantastic to secure this new partnership with Westons and ensure that Stowford Press can be served at bars around the stadium.
“With Edgbaston hosting 18 days of major match cricket during the two-year term of the partnership, including an Investec Test Match and NatWest T20 Blast Finals in each year, it’s a great time to join our partnership program and we look forward to working with the Westons team.”
Phoebe Small, Stowford Press brand manager at Westons Cider, said, “We are delighted to have formed this partnership with Warwickshire CCC and Edgbaston Stadium, and we are looking forward to working together during the next two years. The partnership will see Westons Stowford Press showcased to over 420,000 discerning consumers at the venue in the next year alone.
“Under the new agreement, Stowford Press will be available both on draught and in 500ml PET bottles at all bars, and there will also be an exclusive, permanent Stowford Press bar at the venue.”
June 23, 2016