Warwickshire County Cricket Club has confirmed a three-year partnership with Yorkshire Tea.
The new commercial package will see Yorkshire Tea served on match days at all members’ and public bars, in match-day hospitality, and at Edgbaston’s conference and events.
As part of the activation, Yorkshire Tea will receive advertising boards in the Edgbaston bowl as well as branding on the stadium’s big screen and within the concourse.
Gareth Roberts, commercial director at Warwickshire CCC, says, “We have previously worked with Yorkshire Tea at our international matches at Edgbaston and welcomed its Yorkshire Tea brass band to the Investec Ashes Test Match last summer to entertain the capacity crowd during the tea breaks.
“Edgbaston will host an Investec Test Match each summer and at least 35 major match days overall until 2019, so it’s a fantastic time to sign this new partnership and ensure that our tea breaks are among the best in sport.”
Kevin Sinfield, head of brand marketing at Taylors of Harrogate, says, “As the ‘Official Brew of England Cricket’, we’re here to ensure that cricket fans enjoy the tea break almost as much as the game. We’re delighted to be working with Warwickshire County Cricket Club and look forward to the next three years.”