Arena Oberhausen renamed as Rudolf Weber-Arena in largest rebranding in its history


Arena Oberhausen in Germany will be renamed the Rudolf Weber-Arena, in the largest naming rights deal in the Oberhausen-based venue’s 25-year history.

Andreas Weber, Managing Partner at Rudolf Weber said, “We are very pleased that the Arena Oberhausen will bear our name from 2022 onwards. As a company that operates nationwide and is firmly rooted in the Ruhr region, it is both an honor and an obligation for us to be able to support the Arena Oberhausen, which is known far beyond the region’s borders, as a naming partner in the future.”

This partnership between Rudolf Weber and ASM Global, brings together two professionals in facility management. Mirko Markfort, building General Manager for ASM Global said, “We are proud to have found another strong partner with whom we will be moving into the future alongside, and would like to extend a warm welcome to Rudolf Weber Gebäudereinigung. It is exciting to partner with a company whose values align so closely with ours here at ASM Global, including sustainability, safety and sanitization. What’s more, with many of Rudolf Weber’s employees based in the areas surrounding the venue, we are pleased to join forces to support the economy in the Ruhr region.”

The partnership between the two organizations is especially crucial in the modern world where hygiene and cleanliness are at the forefront. ASM Global’s VenueShield program, the industry-leading environmental hygiene protocol that is deployed at the venue, provides the highest levels of cleanliness and safety. Rudolf Weber will apply decades of experience and knowledge to the operation. Together the partnership will support efforts and measures that are already in place through AMS Global’s VenueShield, elevating the experience and enabling everyone to return to the venue with confidence.

While no longer the naming rights partner, König Pilsener, a brand of the Bitburger Brewery Group, will remain a partner of the Arena Oberhausen, continuing to supply its range of beverages to all guests.

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James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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