Bank of Montreal extends naming rights deal with BMO Field

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The Bank of Montreal (BMO) has added ten years to its agreement with Maple Leaf Sports and Entertainment (MLSE), owners of Major League Soccer side Toronto FC, for the naming rights to its stadium, BMO Field, reports Soccerex.

The original agreement for the naming rights to the stadium in Toronto, Canada, was set to expire in 2017 – a decade after the venue opened – but both sides have agreed a new deal before naming rights were set to go on the open market next year.

The agreement coincided with the announcement that Canadian soccer team Toronto Argonauts will begin playing its home fixtures at BMO Field in June.

“BMO is a partner that has been with Toronto FC, and the stadium, since day one, and plays an important, supportive role as we look forward to exciting things at BMO Field this season and in the years to come,” said David Hopkinson, chief commercial officer at MLSE.

BMO Field is in the midst of US$140m-worth of renovation which will see a new lighting and sound system installed and an increase in stadium capacity to 30,991.

February 26, 2016

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