Last week saw the passing of the deadline for bids on the naming rights contract for the Denver Bronco’s Sports Authority Field at Mile High. Following Sports Authority’s bankruptcy earlier in 2016, the issue has attracted speculation surrounding the official title of the stadium.
In response, a number of key players have released official statements regarding the venue. You can read these below.
“Pending court approval, the Denver Broncos have assumed the Metropolitan Football Stadium District’s (MFSD) contract for the naming rights to Sports Authority Field at Mile High.
“This acquisition streamlines the process for securing the best possible long-term partnership for the naming rights to our stadium. As in the past, proceeds from stadium naming rights will be split 50-50 between the Broncos (who also provide sponsorship elements) and the MFSD.
“There is no timetable for securing a new naming rights agreement, and the name of the stadium – Sports Authority Field at Mile High – has not changed at this time. The Broncos look forward to working with the MFSD in establishing a new long-term relationship with a stadium naming rights partner.”
Broncos president and CEO Joe Ellis:
“It was important for us to step up and assume this contract to expedite the shared goal we have with the Metropolitan Football Stadium District of finding a new naming rights partner. Together with the MFSD, we understand how important naming rights are to the future of our stadium.”
Metropolitan Football Stadium District:
“The Metropolitan Football Stadium District was informed that a motion was filed in a Delaware Court for the Denver Broncos to assume the naming rights contract for Sports Authority Field at Mile High.
“The filing of bankruptcy by Sports Authority had left uncertainty in the future of the naming rights of Sports Authority Field at Mile High. The Denver Broncos assuming the naming rights offers some clarity in the future of Sports Authority Field at Mile High.
“In anticipation of a potential court decision, the District Board directed the staff to prepare a request for proposals (RFP) to seek a valuation for a new naming rights partner. Those efforts will continue as both the court and district processes move forward.
“Pending court approval, the Denver Broncos will assume the MFSD contract with Sports Authority.
“Naming rights revenue is primarily used for capital improvements extending the life of the stadium well into the future, attempting to avoid need for public funding. The District and the Denver Broncos are currently conducting a facilities conditions assessment of the stadium and surrounding campus. Preliminary numbers indicate over US$300 million will be needed over the next 30 years to maintain the facility.”
MFSD chairman Ray Baker:
“This will allow the district to work closely with the Broncos to secure the best possible outcome for a new naming right partner. The district looks forward to working with the Broncos over the next weeks and months to secure the best deal.”
Image courtesy of the Denver Broncos.
August 4, 2016