The Miami Dolphins and Hard Rock International have announced an 18-year naming rights agreement for Hard Rock Stadium. This venue will serve as the home of the Miami Dolphins, the University of Miami football team, the Orange Bowl, Super Bowl LIV and the 100th anniversary of the NFL, and international soccer, as well as a range of other events. Additionally, Hard Rock becomes the official Miami Dolphins hotel and resort, casual restaurant partner, and hospitality sponsor.
“Hard Rock Stadium will be a global entertainment destination and we are excited to enter this long-term partnership with Hard Rock International, an iconic worldwide brand that continues to grow,” said Miami Dolphins president and CEO Tom Garfinkel (below right). “They are synonymous with music and entertainment and have a rich history of philanthropy and community engagement.”
“Hard Rock International, along with our owners, the Seminole Tribe of Florida, is extremely proud to see our name go up on this stadium. This deal is not only a naming rights program, but it is designed to be a true partnership between two companies dedicated to providing world class entertainment on a global level,” added Hard Rock International chairman Jim Allen (below left).
It was announced that Hard Rock Stadium has secured rights to host the Brazil men’s national soccer team for a series of matches starting in 2017. In addition, Spanish La Liga soccer team Real Madrid will return to Miami in 2017 for the International Champions Cup.
As part of the partnership, the newly renovated Hard Rock Stadium will feature signage atop the shade canopy, at the facility entrance, and on the VIP helipad, as well as throughout the venue and organization. The main thoroughfare of fan activities pregame along the South Gate will be renamed the Grand Plaza presented by Hard Rock.
August 18, 2016