The KC Stadium, home to English soccer team Hull City AFC and rugby league team Hull FC, will be renamed the KCOM Stadium – in line with a change in branding for ground sponsor Kingston Communications. The change will take effect from April 4.
In-stadium branding will be altered to reflect the change in the coming weeks, with giant logos removed and fresh signage planned to reflect the sponsor’s identity change.
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KC has held the naming rights to the 25,400-seat stadium since it opened in 2002. Though officially known as the Kingston Communications Stadium, the abbreviated moniker soon became commonplace.
March 23, 2016