The KC Stadium, home to English soccer team Hull City AFC and rugby league team Hull FC, will be renamed the KCOM Stadium – in line with a change in branding for ground sponsor Kingston Communications. The change will take effect from April 4.
In-stadium branding will be altered to reflect the change in the coming weeks, with giant logos removed and fresh signage planned to reflect the sponsor’s identity change.
KC has held the naming rights to the 25,400-seat stadium since it opened in 2002. Though officially known as the Kingston Communications Stadium, the abbreviated moniker soon became commonplace.
March 23, 2016