St.Helens R.F.C. has announced a major new partnership with global drinks brand BrewDog, becoming a Principal Club Partner in a landmark ten-year agreement that includes stadium naming rights. From 2026, the home of the Saints will officially be known as The BrewDog Stadium.
The deal represents one of the biggest commercial agreements in the Club’s history and will also see BrewDog take on Pouring Rights Partner status, bringing its distinctive range of beers and beverages to supporters on matchdays from the 2026 season.
As part of the partnership, the current RedV Bar in the South Stand will undergo a full refurbishment to create an exciting new BrewDog bar, transforming the space into a vibrant social hub that enhances the matchday experience for fans.
The BrewDog logo will also feature on the neck of the Saints’ First Team and replica shirts, highlighting the partnership both on and off the field.
Beyond the matchday experience, BrewDog and St.Helens R.F.C. will work together on a range of fan and community initiatives, including programmes delivered through the Saints Community Development Foundation, supporting vital local projects across St.Helens.
Supporters can also look forward to exclusive benefits and promotions across BrewDog’s bars and hotels nationwide, further extending the partnership beyond the stadium gates.
