English Premier League soccer club Swansea City has confirmed that it will take sole control of the Liberty Stadium.
Following negotiations between the club and Swansea Council – which are subject to cabinet approval at the end of November – the club will take full operational control of the stadium. As part of the agreement, the council will begin receiving direct revenue from the stadium thanks to guaranteed rental payments from the club. The Ospreys rugby union team will also continue playing at the stadium on a long-term lease agreement.
“We’ve always looked at the big picture,” said Chris Pearlman, Swansea City’s chief operating officer in a club statement. “Under the old agreement, Swansea City did not see any direct revenue from the Liberty Stadium’s operations. The new agreement would allow us to be more active in exploring the likes of stadium expansion, naming rights, sponsorship, catering revenue and enhancing supporters’ matchday experiences.”
Part of the agreement commits the Premier League club to funding a number of new 3G pitches throughout the city of Swansea in the coming years.
November 8, 2017