Online and professional tax and financial services tech company TaxSlayer has acquired the naming rights to the Illinois Quad City Civic Center Authority’s 12,000 seat multipurpose arena and conference center in Moline, Illinois.
The venue, formerly known as the iWireless Center, will be renamed TaxSlayer Center from October 1. The deal, brokered by Impression Sports & Entertainment, has a total term of 10 years for a full value in excess of US$3.3m.
“TaxSlayer has experienced rapid growth in the Midwest, and we’re thrilled to expand our presence there through this strategic partnership,” said Chris Moloney, chief marketing officer of TaxSlayer.
“Our company is about radically transforming the way people use technology, allowing our hardworking customers to spend less time on the things they have to do and more on what they want to do.
“We know our customers are passionate about sports and entertainment, and our sponsorships, including the TaxSlayer Bowl, are key to showing them what we offer and providing support to their local communities.”
“Joining forces with TaxSlayer will help us broaden our exposure and bring major artists and world class performances to our community,” said Scott Mullen, TaxSlayer Center’s executive director. “Working with an established financial technology company also has great optics as we market our venue within the entertainment industry nationally.”
The arena is home to two professional sports teams: the Quad City Mallards of the ECHL and the Quad City Steamwheelers.
“We are looking forward to a long and mutually beneficial relationship with TaxSlayer,” said Don Welvaert, Illinois Quad City Civic Center Authority chairman. “This new partnership is great for our community and will help us maintain our standing as one of the top mid-size arenas in the country.”
October 4, 2017