English Premier League soccer side Wolverhampton Wanderers FC has announced that it will install a footfall counting technology at its club megastore to help understand consumer habits and trends.
Designed and implemented by Ipsos Retail Performance at the club’s shop at its Molineux Stadium, the retail technology involves placing people counters above the entrance and using ‘time of flight’ technology to accurately track the number of shoppers entering and exiting the Wolves megastore. Importantly, the technology has the ability to exclude staff counts for more accurate results. The club will use the insight gained from the new system to improve fan experience by managing team resources and optimizing store layouts.
“Ipsos Retail Performance is the biggest name in the footfall counting space and will be a great addition as we look to improve the retail experience for our fans. Having access to this level of data will enable us to do that. We knew we wanted more information to assess the impact of sale periods, support more suitable resourcing during match days and improve store layout – this technology will be hugely beneficial in helping us to do that,” said Vinny Clark, head of retail and licensing at Wolves.
Wolverhampton Wanderers are the fifth club to be working with Ipsos Retail Performance on their premises, in addition to two Rugby Union clubs who are also utilizing the footfall counting technology.