Evolving the hospitality experience at Wembley Stadium

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Wembley Stadium’s Club Wembley offers sports fan differing experiences to suit their needs – from people looking to enjoy the football with friends over a pint through to a more corporate dining experience in Bobby Moore.

Over the last 12 years since Club Wembley launched, it has hosted some of the biggest and most memorable sporting events – not just soccer but boxing and, more recently, the NFL. As well as domestic competitions, next summer also brings the UEFA Euro 2020. I’ve been at Club Wembley for a season now, and love being part of creating what truly are memorable sporting experiences. For us, it’s not just about the activity on the pitch or stage it’s everything in between. We want members to be number one, from the smiling face of security on the door, right through to the bar staff and our talented chefs in the kitchen.

Match days at Wembley Stadium are like no other, and we work hard to ensure that everyone is welcomed with a bright, smiling face to kick off their day. Teams are always debriefed on recent events to improve the overall experience for everyone.

Atrium at Wembley Stadium.

At Club Wembley we know what our members want, their differing needs, and have created a range of offerings to ensure they can enjoy match day with friends, colleagues or business prospects. Our recent developments are just the beginning of this journey.

Every detail matters to us because we know that it’s not just big statements that have an impact on how someone enjoys their experience at Club Wembley – it’s the small things too. We spend time talking to our members all the time, both at matches, through our Connections events and in between too, to ensure we not only maintain a close relationship with them but get their thoughts and feedback too.

Our head of culinary Harry Lomas and his team tailor our food and drink to the different level of memberships and also to the fans. So, for the NFL games this year we served up some American favorites such as hot dogs.

Atrium at Wembley Stadium.

Atrium at Wembley Stadium.

All our hospitality is designed to respond to insights from existing members and sports fans generally, and as a team we have great knowledge and understanding of the differing needs they have. For example, we have members who have been with us since Club Wembley opened. They know many of our team personally, and we ensure that the experience they have evolves over the years.

A few examples of this evolution include the new launched gastro pubs The Three Lions and The Lioness, both of which offer an informal hospitality experience for fans. From self-serve beer pumps through to our gastro menu including burgers. Centre Circle which again offers fans a more relaxed hospitality experience, and at the start of this season launched Number Nine.

Most recently, we launched Number Nine where we’ve created a ‘club within a club’. We wanted to deliver a space that is very distinct within Club Wembley and unlike any other football hospitality. We’ve made it feel like a luxury retreat for members, with greenery on the walls, striking Herringbone floor tiling and bold uses of color. It’s a relaxed space with all the style and flair you’d expect from a Number Nine.

For us, we want people to create unforgettable moments at Club Wembley and we’ve worked to ensure every aspect of a match day conveys ultimate luxury.

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